Settings
Favicon
A site's favicon is the small icon appearing left of the title of its tab in the browser. Click Upload new favicon and on the next page select an image from your computer. Ideally, this should be a PNG on a transparent background at least 32x32 pixels. An image with a solid background color will appear visibly square in the browser tab.
Accessibility
Accessibility is the capability of your site to be available to users unable to use the full visual desktop or mobile presentation. The primary example of this is using the site with a screen reader for blind or visually-impaired visitors. By default, sites should already be properly set up to utilize ARIA tagging, roles, and semantic HTML to inform screen readers as much as possible with navigations, headers, footers, and content areas.
Site Logo Fallback Text: The site's logo, being unique to each site, cannot be automatically converted to text for screen readers to speak aloud. This option should be set to whatever text reads in the site's logo. If the logo is a shape or symbol, this should be left blank. Inversely, for an image of the FedEx logo, this would be just that: "FedEx".
Authorize.net
These fields connect the site to an Authorize.net gateway, allowing for customer profiles, stored payment methods, and credit/e-check payments.
Login ID: This acts as the username; it is alphanuermic and the shorter of the two.
Transaction Key: This acts as the password; it is alphanumeric and the longer of the two.
Google Services
Sites can link up to several Google services, including Ads, Analytics, Tag Manager, and reCAPTCHA.
Google Analytics ID: This is the Google Universal Analytics or Tag Manager property ID. These are alphanumeric values starting with G- or UA- provided by Google during the setup of a new property.
Social Links
These settings hold the URLs of the site and company's social media presence. In each setting, copy and paste in the main URL of your Facebook, YouTube, and more.
Other
This section holds all the miscellany of the site.
Canonical Domain: Sites often have multiple domains for search engine optimization. A site's Canonical Domain should be the destination visitors will reach after any redirects.
Phone Number: Used in the header, footer, and some modules, this should be the primary phone number a visitor would use to call in.
Site Name: Used in the footer and as a suffix in page titles, this is the name of the site as it appears in the title of the home page. Usually, this is nearly the same as Site Logo Fallback Text.